In the dynamic landscape of online business, visibility is key, and that’s where Search Engine Optimization (SEO) comes into play. At Percoyo, we recognize the transformative power of SEO in elevating businesses to new heights. Let’s delve into the world of SEO and explore how it can be a game-changer for your brand.

Increased Web Traffic

Improved Credibility

Cost-Effectiveness

Supports Content Marketing

Maximises PPC Campaigns

Provides 24/7 Promotion

Impressive ROI

Long-Term Brand Awareness

SEO is not a quick fix, it’s a long-term strategy for building brand awareness. By consistently appearing in search results, your brand becomes ingrained in the minds of users. It’s about establishing a lasting presence in the digital landscape.

At Percoyo, we understand that implementing SEO best practices is not just about algorithms; it’s about connecting with your audience. By embracing SEO, businesses can witness unprecedented growth and higher engagement.

FAQs about SEO

Conclusion

In conclusion, SEO is not just a technical tool. It’s a strategic asset that Percoyo leverages to propel your business forward in the digital era. Embrace the power of SEO, and let’s embark on a journey to amplify your online presence and drive meaningful results.

So, if you are a business owner or a professional, then you have to make sure that your website is compatible on both desktop and mobile devices. In this article, we will discuss some of the tips and tricks that will help you with mobile SEO. Let’s look into some of the topics:

1. What is Mobile SEO??
2. What do you mean by mobile-friendly site?
3. What is the importance of mobile SEO?
4. The best ways to optimise your website for Mobile SEO
5. Conclusion to the importance of mobile SEO in 2023

What is Mobile SEO?

1. Mobile content plays an important role in search engine ranking.
2. If you don’t focus on mobile SEO, you will end up ranking poorly. There is something called mobile-first indexing, which means it focuses on the mobile content of the web pages.
3. The search product reviews on mobiles have increased by 35% in the last few years.
4. Using Mobile SEO can give you a competitive edge over your competitors. As there is a rise in voice search, people can now search for content from any devices such as Amazon Echo.

What do you mean by mobile-friendly site?

1. The page loads properly as you see on a desktop or a laptop.
2. The page has to load quickly.
3. The content has to be presentable in a readable manner, so that they don’t have to zoom in on the text or image.
4. The website has to be easily understandable by Google.
5. Provide navigation and value to users properly.

What is the importance of mobile SEO?

In today’s world of smartphones there are certain advantages to using them. They are as follows:

1. More Business – With so many people turning to the internet to find products or services, it would be imprudent not to optimise your website for mobile phones. As a result, you will be unable to outperform your competitors.
2. Better UX – If the website has a better UX and a fast loading speed, then the users are going to stay for a more efficient session. They are not going to search as they do on desktops. Therefore, simplicity and accessibility are the keys.
3. Better Search Engine Rankings – Google now focuses on websites that are very well optimised for mobile devices. This means that even if you optimise your website for only the desktop version, there are still chances that you won’t rank for mobile devices.

The best ways to optimise your website for Mobile SEO

1. Responsive design for users: You should always focus on creating a minimal and clean responsive website design. A fully responsive website means that it completely adapts to the screen size.
2. Navigation: Streamline your content in such a way that it fits the screen size. But you should also focus on the navigation, as users tend to bounce back if there is no proper menu.
3. Page Loading Speed – Page Speed is a ranking factor, so it is important to create a page that is thin and free of any heavy themes. As this tends to slow down the webpage. This will result in increased page loading speed.
4. Screen Pop-Ups – Pop-ups are a great way to get the attention of audiences. This will make them sign up for the newsletter or get free content. But always be careful to display the relevant content to the users.
5. Local SEO – Local SEO is important for any business that offers services or products. People tend to search for near me terms when looking for a particular place to do a transaction. Therefore, adapting your mobile content by optimising for local keywords is really important.
6. Titles and Meta Descriptions – Optimising your website by using titles and meta descriptions will encourage users to click when your website shows up on SERPs.

Conclusion to How Content Marketing Is Changing The Game

You can call us at +91 7676722000 or fill out the form below to get a free SEO audit. Our executive can guide you through the entire process. Get ready to start your SEO journey with us.

The internet today has provided us with the opportunity to find answers to our queries. At this point, we have to understand how content marketing is changing the game for marketers who take the people’s demand for knowledge into account.

1. What is Content Marketing?
2. Why is Content Marketing Important?
3. How Content Marketing is Changing The Game for Marketers?
4. Why Do Businesses Need to Invest in Content Marketing?
5. Conclusion to How Content Marketing Is Changing The Game

What is Content Marketing?

Businesses that use content marketing see a rise of about 30% in sales as compared to those that don’t. Websites with blogs get around 67% more leads, and 72% of B2B businesses have confirmed that they get more leads when they use content marketing.

Why is Content Marketing Important?

Moreover, because of the internet, audiences can gather a lot of information on the services you are offering. Then, they can make informed decisions or choices. Thereby, they do not have to depend on any marketers and can do research on their own.

To succeed in content marketing, you must create high-quality, engaging content. You have to create rich content that will make the audience come back again and again. This will separate talented content marketers from the rest of them.

How Content Marketing is Changing The Game for Marketers?

Statistics suggest that more than 70% of businesses invest in content marketing. You know why? Because content marketing is the future. Content marketing helps you generate leads and improve sales significantly. There are some reasons, and they are as follows:

People Want Answers

People would like to go online and gather information on the products and services they are searching for. We are positive they are looking for answers to their questions. Marketers can use this information to their advantage; they can create content that can provide guidance and advice to the public.

In the B2B sector, studies show that around 60% of customers go through multiple pages of information related to products or services before making a purchase. The same is true in the B2C sector too.

Branding

When a person trusts a specific brand, they tend to buy the product or service. And they will eventually prove to be returning customers. This is the sole reason businesses work so hard to create a name for their brand.

Creating some good blogs, social media posts, and videos can help you strengthen your brand. If a business starts creating multiple posts on a specific topic, the users and search engines will think that they know quite a lot about it.

Marketing is all about generating sales. After all, content marketing is all about providing the necessary information to get leads. According to the Content Marketing Institute, more than 300% more leads are generated through content marketing than traditional methods.

These days, businesses are investing a lot more in content marketing than before, and the cost per lead is 40–70% less than traditional marketing. Well, this does not mean that the traditional method needs to be avoided. But compared to it, content marketing is much more effective.

Search Engine Positions

Search engines rank websites based on the information provided and the site’s reputation. This is the place where content marketing has changed the game. Almost all the organic traffic coming to your website is coming through search engines, which is approximately 93%.

In reality, SEO is where the majority of the budget is spent. Therefore, in order to show up on search engines, you have to actively engage in content marketing. Companies that have products no longer create websites for transactions; they provide a lot of information on the same.

Most websites invest time in creating blog posts to increase traffic from content marketing. The only other way of increasing traffic is through PPC advertising, and this can prove quite costly.

Branding

When a person trusts a specific brand, they tend to buy the product or service. And they will eventually prove to be returning customers. This is the sole reason businesses work so hard to create a name for their brand.

Creating some good blogs, social media posts, and videos can help you strengthen your brand. If a business starts creating multiple posts on a specific topic, the users and search engines will think that they know quite a lot about it.

Why Do Businesses Need to Invest in Content Marketing?

If a business wants to succeed in today’s world, it needs to invest in content marketing. If not, your competitors will take advantage by staying ahead of you.

Conclusion to How Content Marketing Is Changing The Game

In Conclusion, content marketing is changing the game by reaching customers in a powerful way. By producing content online, interesting and helpful businesses can make it easier for customers to find them and their products or services with less effort.

For a strategy to succeed, marketers need to come up with new and developed strategies every now and then, as the algorithm keeps on changing. This method will help you reach millions of people in a unique way.

You can call us at +91 7676722000 or fill out the form below. Our experts will help you and guide you in starting your content marketing journey with us.

The effects of digital marketing have significantly changed the marketing environment. Businesses can now advertise on international platforms, enabling them to expand their target audiences.

The target audiences can be targeted with the help of search engine optimization, email campaigns, paid advertising, and some social media platforms such as Facebook, LinkedIn, Instagram, etc.

Businesses can get access to analytics and tracking tools which will let them know the conversion rates, consumer behaviour, overall reach, and demographics. In this article, we have discussed how digital marketing affects consumer behaviour.

1. What is Consumer Behaviour?
2. Some of the factors which influence consumer behaviour
1. Research and experimentation skills
2. Word-Of-Mouth
3. Inconsistent Commitment To The Brand
4. Improved Customer Engagement
5. AI Impacts Consumer Behaviour
6. Impulsive Buying Behavior
7. Less Tolerance and Greater Expectations
8. Experience With Personalized Shopping
3. Conclusion to How Digital Marketing Affects Consumer Behaviour

What is Consumer behaviour?

Tracking the behaviour allows businesses to better understand the intent behind their queries. Moreover, changes can be applied and this will help the consumers make better decisions.

Some of the factors which influence consumer behaviour

If you do not want to read this, you can go through the infographic below:

1. Research and experimentation skills

Modern-day consumers with the help of the internet have some of the best research skills when it comes to purchasing a product or service. Every day these consumers are exposed to the brands that market themselves in the form of ads or organic results.

However, this allows them to compare products and then make a final decision. Having an online presence has empowered businesses to influence consumers and vice-versa.

2. Name, Address, and Phone Number should be consistent (NAP)Word-Of-Mouth

Word of mouth is something that is common in the business world. This can help both consumers as well as the business owners. Consumers always see what other consumers have to say about the product.

Business owners rely on their customers in providing positive reviews on their products. With their online presence, they can project the positive experience to a wider audience. Common word-of-mouth can have an impact on sales figures.

3. Inconsistent Commitment To The Brand

During the early days, people use to stay loyal to a specific brand. Moreover, they were not exposed to a wide range of products or services as they are today. In today’s world, people like to switch their favorite brands which offer them the same quality of products or services at a much affordable price.

Not only this the customers even consider the customer support, offers, and discounts. The more the businesses focus on these terms the more likely the consumers will tend towards your products or services.

4. Improved Customer Engagement

Customers always tend to come back to the brands which they like. With the increase and improvement of modern technologies, it has become easier for brands to interact with their favorite brands.

Businesses having websites and social media presence are much more successful than the ones which don’t have one. With the help of digital marketing, you can improve the interactions between your business and its customers.

5. AI Impacts Consumer Behaviour

You should never neglect the influence of artificial intelligence on consumer behaviour. This helps consumers make better choices. Businesses that use AI are able to promote their products much easier as compared to others.

6. Impulsive Buying Behaviour

An impulsive buying decision is the one you make before purchasing or buying a product. In general, impulsive buying decisions are made suddenly whereas all the buying plans are made pre-planned.

Through online advertisements, social media, brand deals, and discounts businesses can promote their products which in turn can affect customer behaviour.

7. Less Tolerance and Greater Expectations

With the online presence of businesses, consumers have less tolerance for exploring products or services. They just go through the product reviews and online forums and take their decisions.

Consumers expect businesses to respond immediately to queries, and they express their displeasure on online platforms when businesses don’t tend to. The number of details they receive through the internet has a direct effect on consumer behaviour.

The more the value brand provides online the more the audiences turn into buying customers.

8. Experience With Personalized Shopping

Digital marketing has always established consumers with a personalized shopping experience. In today’s day and age, they spend a great amount of time researching and purchasing the desired products.

Brands have realized this behavior, and they have changed their online strategies by providing a personalized experience to all customers with well-curated personalized content.

Conclusion to How Digital Marketing Affects Consumer Behaviour

In Conclusion, we have shared 8 ways in which digital marketing affects consumer behaviour. With the involvement of advanced technologies, customers will have a better shopping experience.

Businesses can use this technology to manipulate consumer behaviour without any negative impacts. Moreover, we will have to see how digital marketing will shape the future of consumer behaviour. Also, Percoyo can help you with your digital marketing journey.

You can call us at +91 7676722000 or fill up the form below so that our executives can get back to you.

1. What is SEO? How does it Work?
2. What is SEM? How does it Work?
3. What is the difference between SEO and SEM?
4. Can you use SEO and SEM together?
5. Conclusion to How SEO and SEM work together

What is SEO? How does it Work?

SEO is an important aspect of digital marketing. Optimizing your website for audiences can directly improve your visibility on SERPs. This makes it easier for search engines to show your website for the queries that users are searching for.

However, there are several factors that go into SEO. They are as follows:

1. On-Page Optimization: This includes optimizing your website’s content, and structure to make it easier for the search engines to crawl and index the website.
2. Off-Page Optimization: Off-Page SEO includes building high-quality links to your website. This will in turn improve your website’s relevancy and authority.
3. Technical SEO: This includes optimizing your website’s structure for search engines. This also includes site speed, mobile friendliness, and security.

What is SEM? How does it Work?

They are several types of ads. They are as follows:

1. PPC Ads: These are the ads that you pay for each time a user clicks on them.
2. Display Ads: These are ads that are displayed on websites.
3. Retargeting Ads: These ads are used to target people that have already visited your website.

What is the difference between SEO and SEM?

SEO is an affordable and effective way of getting traffic to your website. This is a very effective way of bringing long-term traffic. However, SEM involves setting a budget and paying each time a user clicks on it.

Can you use SEO and SEM together?

1.Boost your visibility on SERPs
Combine SEO and SEM to improve visibility on SERPs. Optimize your website for search engines, so that people will find your website when the users are searching for a specific term.

SEM campaigns are used to buy visibility on SERPs. By doing this, you can combine both of them to occur at the top of the SERPs.

2.Target High-Intent Keywords
By running ads you can target highly difficult keywords, which you cannot target organically. This can be used to gain traffic and turn them into leads with the help of SEM.

3.Test and refine your keyword strategy
SEM is a great way to test and refine keyword strategy. By running SEM campaigns, you can target which keywords drive the most traffic and conversion to your website. You can use these keywords to reform your SEO strategy and optimize content accordingly.

4.Improve overall digital marketing strategy
You can improve your digital marketing strategy, with the help of combining SEO and SEM. SEO can help organic traffic and the long-term credibility of your website. SEM can be used to drive paid traffics to your landing pages.

By doing this, you can target a wide range of audiences. This can help you generate a high number of leads and sales.

Conclusion to How SEO and SEM work together

In Conclusion, SEO and SEM both should be considered for a good digital marketing strategy. A friendly website, traffic, increased brand awareness, and high conversion rates are the benefits that can be acquired by combining both SEO and SEM.

At percoyo we can help you with both strategies, we have experienced experts who will walk you through the entire process. You can call us at +91 7676722000 or fill up the form below so that our executives can get back to you.

When starting with digital marketing, you might wonder which one to consider: SEO or PPC. You can get on top of the search results with the help of PPC or SEO. PPC is a paid way of getting on top of the SERPs, and SEO is a natural way to get to the top of the SERPs.

Before going forward, you need to understand the pros and cons of SEO and PPC. In this article, we will discuss the topic of SEO vs. PPC: Choosing the Right Digital Marketing Strategy for Your Business. So, let’s get into it.

1. What is SEO?
2. When to use SEO?
3. What is PPC?
4. When to use PPC?
5. Advantages and Disadvantages of SEO
6. Advantages and Disadvantages of PPC
7. Which one is better: SEO or PPC?
8. Conclusion to SEO vs. PPC: Choosing the Right Digital Marketing Strategy for Your Business

What is SEO?

When we talk about SEO, we are talking about optimizing the website in a way to rank at the top of search engine results. Organic SEO is a way of optimizing content so that the crawlers can understand it and rank it higher on Google.

When there is a Google algorithm update, there will be a drop in SEO rankings. Doing SEO properly comes down to providing valuable information to humans as well as to crawlers. This can be done by providing highly engaging content and creating mobile-friendly content for the users and the crawlers.

Also, getting high-quality links from websites will improve your overall authority and ranking. This can be done by:

1. Blogging
2. Social media content
3. Videos

When to use SEO?

2.Cost
SEO is highly cost-effective it helps improve brand awareness and will bring in organic traffic relevant to your website.

3. Awareness
Reaching the top of the search results for the keywords will get you much more brand exposure than you will get from PPC or any other campaign.

4.Trust
When you rank in the top 3 positions on SERPs, trust in the brand also increases. This means that your content is much more reliable than your competitors.

5.Sustainability
The best part of SEO is that the rankings stay on top for a while even when you stop doing it. Unlike PPC, when you stop the campaigns, the ads stop appearing on SERPs.

What is PPC?

When to use PPC?

2.Targeting
You can target a set of users on the basis of time, date, location, and demographic.

3.Quick Visibility
PPC offers quick visibility as compared to SEO. Ranking for a keyword is difficult, whereas in PPC you can increase visibility at a reasonable and affordable rate.

4.Cost
As you are required to pay for each click, the cost of PPC is much higher than SEO. However, online visibility is much more than you gain with SEO.

Advantages and Disadvantages of SEO

Go through the infographic below, instead of the text if you want to:

1. Organic SEO is very cheap when compared to PPC campaigns. When you do SEO properly, it is going to be much more affordable than PPC.
2. Organic results last for a longer period of time. Unlike PPC, the results fade when the campaigns are turned off.
3. SEO results stay constant, and PPC results keep fluctuating with respect to competitor’s bidding tactics. A well-optimized website with good backlinks can stay at the top of search results.
4. SEO builds credibility for the website. Users tend to click on these websites rather than PPC.
5. SEO results in improved click-through rates. Most of the time, you can generate a great number of clicks and leads as compared to the leads that can be generated by running ads.

Disadvantages

1. SEO results can take a very long time. whereas PPC can get you instant results. PPC can get you leads immediately.
2. SEO can get your website 100% optimized. Therefore, only in the long run, the websites can get you better results.
3. SEO is a time-consuming process. You can either do it yourself or hire an agency to do it. This is where Percoyo Pvt. Ltd. comes into the picture.

Advantages and Disadvantages of PPC

Go through the infographic below, instead of the text if you want to:

1. Pay-per-click produces great results. Once you start running ads, you can see conversions, traffic, and clicks. SEO can take months to prosper and finally show results.
2. You can create a budget, run ads, and get decent leads. SEO can take longer than expected.
3. Unlike SEO, you do not have to worry about Google algorithm updates. When running ads, you start bidding to get on top of the results.
4. PPC will allow you to target the required audiences. You can run ads by targeting keywords, geography, and days of the week. However, organic results cannot target the required audiences.
5. You can run multiple types of ads, like text ads, display ads, and video ads. By running this ad, you can show the products or services you are offering and thereby improve click-through rates.

Disadvantages

1. In order to get leads, you might have to pay much more. You will have to start bidding more than your competitors.
2. Researching and finding keywords can be time-consuming. Bidding on keywords and managing CPC can be a full-time job.
3. When you stop running ads, the leads will drop. In SEO, you will get leads once you reach the top of the results.
4. You will get “click fraud”, Some of the competitors might click on your ads to exhaust the ad budget. This can also be done by using any type of click software.

Which one is better: SEO or PPC?

If you want to do targeted marketing, see results instantly, and have better conversion rates, then you should go with PPC. Similarly, you can go with SEO if your goal is brand exposure, long-term credibility, and improvement in business on a decent budget.

As a strategy, it is best to combine them together. As a user, you need to understand that these two strategies are used to achieve the same goal. SEO can help you achieve long-term goals, and PPC can help you achieve immediate goals.

Google Keyword Planner is a tool that can be used to do keyword research for PPC, but it can also be used for SEO. In the case of PPC, an accurate keyword has to be found in order to get effective results for a longer period of time.

Conclusion to SEO vs. PPC: Choosing the Right Digital Marketing Strategy for Your Business

In conclusion, choosing the right strategy is always crucial for your online business. Both SEO and PPC generate different outcomes, and understanding them is very important to make an informed decision.

By using both strategies, you can drive traffic, increase conversions, and scale your business to new heights. You can call us at +91 7676722000 to begin your SEO journey with us or fill out the form below so that our experts can get back to you.

It has been seen that around 78% of the users who search for local businesses end up being a purchaser or buyers. This is the reason that most local businesses are switching to local SEO. When you opt for local SEO your only competition will be local businesses online.

This will help you rank at the top of local results if the correct strategies are followed. In this article, we will discuss some of the local strategies that can be followed for small businesses. Let’s look into some of the topics:

1. What is Local SEO?
2. 12 Local SEO Strategies For Small Businesses
1. Optimize Google Business Profile (GBP)
2. Social Media Presence
3. Name, Address, and Phone Number should be consistent (NAP)
4. Optimize for Citations and Directories
5. Do a local SEO Audit
6. Internal Linking
7. Optimize On-Page SEO
8. Add Location Pages to your Website
9. Create Local Content
10. Make sure your website is mobile-friendly
11. Inbound Links with Relevancy and Authority
12. Engage with the local community
3. Local SEO Tools
4. Conclusion to Local SEO Strategies For Small Businesses

What is Local SEO?

Local SEO is the process of optimizing local businesses for online visibility. Moreover, by opting for Local SEO services you can improve your organic traffic and brand awareness. Search engines focus on local content, social media presence, inbound links, and citations.

Therefore, by implementing local SEO you can offer your products or services to the users searching online.

12 Local SEO Strategies For Small Businesses

1. Optimize Google Business Profile (GBP)

Google Business Profile is the best tool that can be used to scale up your business. In order to optimize your GBP you will need to:

1. Create and verify the Google Business Profile.
2. Add Name, Address, and Phone Number.
3. Add the categories, products, or services you are offering.
4. Add updates to reach out to the customers and engage them.
5. You can always ask your customers to share reviews.
6. Respond to all the reviews posted whether it is positive or negative.

Once your business profile is established, google will review and authenticate your profile. Moreover, your business will be rewarded with rankings on Local Listings.

Your local listing will look something like this after it is approved.

2. Social Media Presence

Google considers having a presence on social media very important in terms of building relevance and online visibility. You can share the Google Business posts on social media channels.

Some of the common and important social media channels are as follows: Facebook, Instagram, LinkedIn, and Youtube.

3. Name, Address, and Phone Number should be consistent (NAP)

The name address and phone number should be exact and accurate. This should be easily crawlable so that the profile can be displayed when the user searches for local results.

4. Optimize for Citations and Directories

While adding citations you will have to make sure that the NAP should be exactly the same as GBP. However, if there is some sort of grammatical error or change in phone number then there can be a problem.

If the search engine does not see the similarity in the profiles created across directories and citation sites, then your business will not likely show up in search results.

5. Do a local SEO Audit

Instead of performing trial and error tactics to see what’s working, it is better to do a local SEO audit. The audit can be done as specified below:

1. GBP Audit – Is the information shown on the profile the same as you desire? If not you should update it.
2. Google Search Console (GSC) Audit – Make sure your site is crawlable. If not, Check robots.txt if your website is disallowed and do the necessary changes.
3. On-Page Audit – Do an On-Page audit to make sure that every factor is optimized. Like the title tag, URL, Meta Description, Image Alt Text, Internal Links, and External Links.
4. Citations – You will have to make sure that all the business listings cited have the exact same NAP.
5. Competitor Analysis – By doing this, you can make sure that you follow and understand what they are doing right in order to maintain rankings and show up on local search results.
6. Website Audit – You can do a complete website audit and technical audit to see how your website is performing.

6. Internal Linking

Internal linking is an essential part of SEO just like external linking. Internal linking will help you with website navigation, and site hierarchy and also pass on page authority over the pages.

7. Optimize On-Page SEO

Every time you create new content for your website you will have to make sure that you tick boxes for all the metrics for On-Page SEO on your checklist. You have to optimize title tags, meta descriptions, image alt texts, heading structures, internal links, and external links.

You can optimize for local businesses by writing content that is geo-targeted or location specific.

8. Add Location Pages to your Website

You can create pages wherein you can target location-specific users. You can include your Name, Address, and Phone Number along with store pictures and testimonials. Each page created should have unique store descriptions, promotions, and reviews for that particular store.

You can create unique about us pages and embed maps to these pages. Adding Google Maps to your website page can reward your business.

9. Create Local Content

You should always focus on writing for users rather than search engines. However, writing about general topics on your niche can generate traffic, but it is always better to include local content to generate leads and increase ROI.

Creating content by keeping local intent in mind will help you gain business traction as well as inbound links from local businesses as well.

10. Make sure your website is mobile-friendly

Around 61% of the local searches are performed on mobile and most of them end up being a purchaser or buyer. Most of the searches are done to see reviews, locations, and directions to these locations. Moreover, “near me” intent searches have increased to 250% from 2017.

Making your website mobile-friendly will improve the user experience and them staying and converting into customers.

11. Inbound Links with Relevancy and Authority

Inbound links can benefit local SEO. The inbound links tell Google that your website is relevant and will also your domain authority. You can get inbound links by doing guest posts, PR, and by writing extraordinary content.

12. Engage with the local community

The more you engage with the local community, the more you will improve the brand presence. Sponsoring an event, or appearing in the local media can get you inbound links.

Local SEO Tools

Local SEO can be implemented with the help of SEO tools to improve online visibility, organic traffic, and sales. In order to track the performance of your listings you will need some SEO tools. Some of these tools are paid. They are as follows:

1. Google Business Profile
2. Yext
3. Whitespark
4. Synup
5. Moz Local
6. SEMRush
7. Brightlocal
8. Growthbar
9. Google Search Console
10. Google Analytics
11. BiQ
12. Review Trackers
13. GEO Ranker

Conclusion to Local SEO Strategies For Small Businesses

In conclusion, Local SEO is an important part of establishing an online presence for any business. Local SEO can be used to get brand presence as well as get leads to your business. It also helps the users to reach you if you have a physical store.

You can start your SEO journey with us, we specialize in optimizing GBP for local businesses. Call us at +91 7676722000 or fill out the form below, so that our experts can get back to you.

In today’s business world, it is difficult to stand apart from the competition. Search engine optimization (SEO) plays an important role in increasing organic traffic and online visibility. However, the cost of affording SEO services can be an obstacle for small businesses.

In this article, we will discuss affordable SEO services for small businesses. As a business owner, you can determine how to afford SEO services without having to spend all of your money.

1. The importance of SEO for small businesses
2. Key factors for affordable SEO services
3. DIY vs. affordable SEO services
4. How do I choose the right SEO service provider?
5. Tracking the results and adjusting SEO strategies
6. Conclusion to Affordable SEO Services for Small Businesses

The importance of SEO for small businesses

Before learning about affordable SEO services, you need to understand why SEO is important for small businesses. With SEO, you can improve your brand awareness as well as your organic visibility.

Key factors for affordable SEO services

1. Website Audit – An affordable SEO agency will conduct an in-depth analysis of your website. They will do on-page, technical, and off-page audits of the website structure. After performing these audits, they will let you know the areas for improvement.
2. Keyword Research – Targeting the right keywords is always important for achieving traffic. Therefore, you will have to focus on keywords with low competition and decent search volume.
3. On-Page Optimization – On-page optimization means optimizing URLs, title tags, meta descriptions, headings, internal links, and external links. Our SEO agency makes sure that all these on-page factors are optimized in order to improve website visibility.
4. Content Strategy – Creating content and optimizing that content plays a very important role in SEO. Our agency will work with you to analyze the goals and objectives of your business.
5. Link Building – Link building can be costly and time-consuming. Our agencies employ white-hat link-building techniques to build high-quality backlinks and improve website authority.

DIY vs. affordable SEO services

Most businesses have a doubt about whether to do SEO in-house or outsource it. With doing it in-house you will need expertise, time, and plenty of resources. However, when outsourcing SEO services you can focus on other operations leaving it in the hands of professional SEO experts.

The list of affordable and important SEO services in 2023:

1. WordPress
2. Page Speed Insights
3. Google Autosuggest and Keyword Planner
4. GT Metrix
5. SEMRush
6. Answer the Public
7. KW Finder

How do I choose the right SEO service provider?

1. Evaluating their expertise – Always look for agencies that have years of experience working with small businesses. Check their online portfolio, client testimonials, and case studies to evaluate their expertise and success rates.
2. Pricing – Make sure that the SEO agency gives you the exact price without any hidden costs. Moreover, look out for packages that fit perfectly with your goals and budget.
3. Customized Strategies – Our agency provides you with customized strategies that suit your goals and objectives. We will help you scale your business to new heights. We recommend you avoid agencies that follow crude SEO methods that are outdated.
4. Reporting – Communication between the client and agency is really important when you have implemented a customized strategy. This will help you monitor the progress of the campaigns. Percoyo offers transparent communication and provides you with regular updates on the campaign’s performance.

Tracking the results and adjusting SEO strategies

Conclusion to Affordable SEO Services for Small Businesses

In conclusion, affordable SEO services for small businesses offer an opportunity to enhance their online presence without exceeding their budget. By implementing cost-effective strategies, a business can improve its organic visibility and organic traffic and compete in today’s digital landscape.

We can help you with your SEO journey, Percoyo is the best SEO Company in Bangalore, and we have years of expertise in handling SEO for small businesses. Call us today at +91 7676722000 or fill out the form. Our experts will get back to you. We are located in JP Nagar, Bangalore.

Links play a very important role in search engine optimization (SEO). Inbound links, outbound links, and internal links are foundations for SEO. However, there are some aspects of hyperlinks that can be ignored. This article will discuss what aspects of a hyperlink are not crucial for SEO.

Hyperlink helps build connections between web pages. In search web, each and every website is linked to one or other websites. This is how link building works in terms of SEO. They determine the path of how a user should move between pages. These hyperlinks can be in the form of images, texts, etc.

1. What is Hyperlink in SEO?
2. SEO Link Definitions
3. Why do Links Matter for SEO?
4. Some aspects of hyperlinks that are not important for SEO
5. Conclusion to What aspects of a hyperlink is not important for SEO

What is Hyperlink in SEO?

Search engines give preferences to websites that have relevant inbound links. Having good content and inbound links will contribute to page rankings. Therefore, hyperlinks play an important role in SEO.

SEO Link Definitions

1. Text Links
2. Inline Links
3. Internal Links
4. Image Links
5. Anchor Links

Text Links
Text links are the links that are clickable on the text. These links can be used to navigate to different sites.

Inline Links
Inline links are the links that come from another website to your website. Inline links are also known as hotlinks or leeching.

Internal Links
Internal links are the links that take you from one webpage to another page within the website. For example, from your homepage to different pages.

Image Links
Image Links are the links that can lead you to a different website. That is, the links are placed on the image and when you try to click on the image it shows you the website it will take you to.

Anchor Links
Anchor links are the links that take you from one place to another place on the same document.

Why do Links Matter for SEO?

All the above-mentioned links help improve the site’s SEO. The more the links are pointing to your website, the more important is your website in the eyes of search engines. If more links are crawled by Google it means that your website is an authoritative source.

Amongst all the hyperlinks, inbound links are the most important for SEO. The process of building inbound links to improve the scoring of the website is called link building.

Some aspects of hyperlinks that are not important for SEO

Therefore, you will have to create very high-quality content wherein you can generate quality backlinks.

Adding No Follow tags to all Outbound Links
Most of the pages on the websites have outbound links. It takes the user to high-quality websites that can be useful to the user. Also, there is a belief among SEO experts that some amount of link juice is passed to the website they are linking to.

This is the reason that many SEOs add a nofollow tag in the outbound links. Even though they are good initially but in the long run they look unnatural and affect the page rank. The right thing to do is to find a perfect balance between dofollow and nofollow links.

Good quality outbound links
Creating external links is a very important aspect of SEO. However, you should always keep in mind that you link to high-quality websites. Because only if you link to high-quality sites, do you also get backlinks from such high-quality sites.

Therefore, your focus should be on creating internal links, high-quality outbound links, and high-quality inbound links. Because focusing on these high-quality links will fetch you overall good SEO results.

Conclusion to What aspects of a hyperlink is not important for SEO

In conclusion, hyperlinks are used in almost every website on the internet. If these links are not used properly, there will be instances when you will see a drop in rankings. If you own a website and you are looking for an agency to do your SEO. Then, we at Percoyo are here to help you out.

Percoyo offers the best SEO services in Bangalore. We are located in Bangalore. You can call us at +91 7676722000 or you can fill out the form below. One of our experts will call you and will guide you through the process.

What is a sandbox? What does the term sandbox mean in SEO? Sandbox is a term linked to Google. Sandbox is a penalty given by Google where all the pages created by the user are restricted. These pages will not be available to audiences until Google does a deep analysis and considers them relevant.

This happens with newly developed websites, as Google considers the older SERP pages much more relevant. However, Google does not believe in this concept. But this phenomenon is considered a problem by SEO experts.

1. What is Google Sandbox in SEO?
2. History of Google Sandbox
1. High Competition
2. Lack of Good Content
3. Absence of good quality backlinks
4. Lack of user signals
3. Does Google Deny the Sandbox Exists?
4. How Can You Avoid or Minimize the Sandbox Period?
1. Get indexed
2. User Traffic
3. Social signals
4. Site Authority
5. Buy an active domain
5. SEO Solution For Sandbox Effect
6. Conclusion to What Does The Term Sandbox Mean In SEO?

What is Google Sandbox in SEO?

This issue can last for a period of 6 to 8 months. After that, your targeted page will start showing up in the SERPs. This completely depends on the keyword and its search data.

History of Google Sandbox

Many of the experts believed that it was because Google wanted to display high-quality content on SERPs. Writing content for a keyword does not guarantee any results, your website should be trustworthy and relevant, and it must establish topical authority.

Even if you apply a perfect SEO strategy to your content, your website might still not rank for the keywords. This can happen due to the following factors:

1. High Competition

If you are writing content for a high-competition keyword, you will not rank. Even if you have optimized your content with the perfect SEO strategy, it does not pay off at all. For you to rank, you will have to depend on low-competition keywords. However, you will have to compromise on the search volume.

This method can be applied until you build topical authority and decent domain authority. Therefore, after this, Google will decide that you have good topical authority and will thereby reward you by reducing the sandbox period.

2. Lack of Good Content

Creating a relevant topic plays an important role in ranking. If your website is not relevant to the content, then Google will sandbox it. In order to avoid this, you will have to do proper keyword research and curate content around it.

You will have to create multiple pieces of content around topics related to your niche so that Google will understand that your website is relevant to the topic discussed and will give you the topical authority to rank higher on SERPs.

3. Absence of good quality backlinks

In order to rank higher in the SERPs, you will need a good backlink profile. The better the quality of backlinks the more the chances the website will rank on SERPs. Here, the quality depends more than the quantity. Moreover, if there is a drop in quality or if you are forcibly building backlinks, you will see a drop in rankings.

The perfect your content is, the more people will start linking to it. In this way, you will start developing E-E-A-T through your content.

4. Lack of user signals

The ranking of a website also depends on how a user interacts with it. The more users interact with your site, the higher it will rank. If Google finds out that there is no traffic coming to your website, then it will sandbox it.

Include your keywords in your content and around reviews, and Google will start picking them up and pushing you up the rankings.

Does Google Deny the Sandbox Exists?

Well, Google really does not agree with the term sandbox. They have said that there is some algorithm that makes sure that the websites are fit for the query that the users are searching for. This algorithm is similar to the term “Sandbox” which SEO experts have stated over the years.

Here are some of the proofs:

This is what John Muller from Google stated in 2018 regarding the sandbox effect.

How Can You Avoid or Minimize the Sandbox Period?

1. Get Indexed

Check whether your website is indexed or not. Search your domain on Google, and if you do not see the website on the SERPs, then you will have to create a sitemap. Once the sitemap is created, submit the sitemap on the Google Search Console.

2. User traffic

Getting organic traffic is the easiest way to be out of Google Sandboxing.

3. Social Signals

Keep your audience engaged by using social media. You need to create social media accounts for the brand and run ad campaigns. You should always share webpage activities with social media accounts.

4. Site Authority

Once you launch a new website, Google does not understand how good and trustworthy your website is. Therefore, it is important to build site authority. Get backlinks, internal links, and external links to build site authority.

5. Buy an active domain

Purchasing an older or expired domain will help you prevent Google sandboxing. This page will already have good authority, and all the pages will be indexed. This method helps you save time.

SEO Solution For Sandbox Effect

Conclusion to What Does The Term Sandbox Mean In SEO?

In conclusion, having a sandbox effect on your website is a warning. A warning to work on your content and increase your site authority. This will eventually help you get out of the probationary period.

You will have to be extremely patient and keep working on building trust and authority in your niche. If you want to get your website to start showing results on Google, then we can help you out.

Percoyo Pvt. Ltd. is the best SEO agency in Bangalore. Our experts have more than 13 years of experience dealing with clients. You can call us at +91 7676722000 or fill out the form below so that our executives will get back to you.